Design Behavior in Virtual Reality

What virtual reality can do to help observing human behaviors in excruciating detail? What design can do to create a new behavior that makes a positive impact?

As an extension of reality, VR allows us to explore human behavior and intelligence in a new way. So we created BuildingToy.

16 weeks
User research, UX design, Prototyping
Yujia Liu, Meichun Cai
UX & Visual Designer. Facilitated the formation of the product’s salient attributes.

Screen Shot 2017-06-10 at 1.39.28 AM.png


BuildingToy is an immersive and interactive playground in virtual reality built to activate spatial intelligence and sharpen motor skills. People are encouraged to explore and unleash their imagination to construct, deconstruct or simply have fun in the virtual space.

<coming soon>